Black Leisure Tv (BET) founder Bob Johnson is becoming a member of Tradition Genesis, a virtual video community for underrepresented creators and publishers, as a strategic consultant.
Johnson’s appointment comes because the Los Angeles-based virtual community has observed a 275% year-over-year expansion. Moreover, Tradition Genesis has paid greater than $5 million to underrepresented creators, which is considerably greater than they obtain from different social media platforms. Those that have partnered with Tradition Genesis come with comic Steve Harvey and content material writer Patrick Cloud.
Cedric J. Rogers, the co-founder and CEO of Tradition Genesis, defined why he’s interested by Johnson including his trade enjoy and data to the virtual platform.
“Bob is without equal trailblazer and waymaker; he used to be the primary to create a platform for Black other folks on cable/satellite tv for pc networks,” he stated. “We’re drastically excited to give you the chance to paintings with Bob and leverage his huge wisdom and management abilities as we construct the BET for the writer economic system that’s allotted on virtual streaming networks and begins with YouTube—the biggest ad-supported streaming platform.”
Johnson, who based RLJ Firms in 2002, has greater than 5 a long time of enjoy in trade and media. RLJ Firms’ portfolio contains resort actual property, personal fairness, 401(okay), fintech services and products, auto dealerships, content material streaming, gaming, and sports activities making a bet.
Ultimate fall, Johnson sat down with BLACK ENTERPRISE President & CEO Earl “Butch” Graves Jr. to speak about how he created essentially the most Black millionaires in U.S. historical past when he bought BET. Johnson stated he’s excited to sign up for Tradition Genesis, because it reminds him of beginning BET.
“I’m very excited to paintings with the Tradition Genesis crew. As younger marketers, they have got demonstrated that they possess the strategic imaginative and prescient, paintings ethic, and private personality to make Tradition Genesis a preeminent media emblem serving minority and Black customers,” Johnson stated. “A lot of what I see in Tradition Genesis strikes a chord in my memory of the early start-up phases of BET. I stay up for serving to them turn out to be a preeminent content material trade and a monetary luck for his or her workers, purchasers, and stakeholders.”
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