Since going public in 2006, stocks of eating place corporation Chipotle Mexican Grill (CMG 1.30%) are up over 3,800%, making it one of the crucial biggest eating place shares of all time. Since going public, Chipotle has opened many extra eating place places, gross sales according to location have soared, and profitability has because of this skyrocketed.
Traders mustn’t forget Chipotle’s annual gross sales according to location, differently referred to as its “reasonable unit volumes.” Eating places with top gross sales according to location have a greater probability at leveraging running bills to succeed in higher profitability than their friends.
That is why I have began to dimension up Chicago-based Portillo’s (PTLO 0.10%) as a possible funding. It seems that to have the entire components of Chipotle’s luck, and its reasonable unit volumes are roughly 3 times the ones of Chipotle.
Meet Portillo’s
Making an allowance for that Portillo’s preliminary public providing (IPO) was once in October 2021, I am admittedly past due to the birthday celebration. However I had refused to devote analytic power to what I dismissively concept was once only a hot-dog chain with visions of grandeur. On the other hand, two pals — each Chicago natives — supplied me with passionate overviews of the logo. So I in the end made up our minds to take a better glance.
I am happy I did. As Portillo’s consumers will inform you, the eating place sells greater than Chicago-style scorching canines. It additionally serves Italian pork sandwiches, made-to-order salads (a just about $1 million according to eating place according to 12 months industry on its own), hamburgers, and different pieces like fries and milkshakes.
As of the top of 2022, there have been handiest 72 Portillo’s places, all of which have been company-owned and operated. Chipotle’s just about 3,200 places are all company-owned as neatly. On the other hand, Portillo’s moderately few places pack a punch. On reasonable, those eating place places generated $8.5 million in annual gross sales quantity in 2022.
In the case of reasonable unit volumes within the fast-casual eating place business, Chipotle has lengthy been the gold same old. Its volumes have higher persistently through the years, and in 2022, they surpassed $2.8 million. Due to this fact, as excellent as Chipotle is, Portillo’s is kind of 3 times higher on this one house.
As said, top gross sales quantity lets in for higher benefit possible on the eating place point. Sadly, Chipotle and Portillo’s measure this alternative ways. Chipotle’s restaurant-level running margin was once just about 24% in 2022. Portillo’s restaurant-level margin for adjusted profits sooner than pastime, taxes, depreciation, and amortization (EBITDA) was once virtually 23%.
Portillo’s most well-liked benefit metric would possibly regulate for extra bills than Chipotle’s. However a 23% restaurant-level adjusted EBITDA margin continues to be stellar nevertheless.

Symbol supply: Portillo’s.
The Portillo’s plan to create shareholder price
Portillo’s has 72 places nowadays, however its analysis suggests it will perform greater than 600 places within the U.S. sooner or later. Due to this fact, control intends to develop its eating place rely by way of about 10% every year. At that tempo, it’ll take over twenty years to succeed in 600 places.
In all probability Portillo’s control is not opening new places quicker because of its inflexible site-selection requirements. Consistent with observation on the UBS International Client and Retail Convention, CEO Michael Osanloo vets each and every new location that his workforce identifies by way of in my view visiting the web site himself.
Control has made 3 guarantees to traders, and Osanloo is searching for new places that may ship. First, every new location must have possible for $6 million in annual earnings by way of the 3rd 12 months of operations. 2nd, every marketplace must enhance adjusted EBITDA margins within the mid-20s. And 3rd, the cash-on-cash go back must be about 25%.
Money-on-cash go back is a commonplace real-estate making an investment metric. Principally, if Portillo’s spends $1 million to build and outfit a construction, it desires to generate certain annual coins float of $250,000. On this situation, each and every new location can pay for itself after 4 years. For what it is price, 25% cash-on-cash returns are somewhat excellent.
Assuming Portillo’s can open loads of eating places with most of these numbers, it might be virtually inconceivable not to create considerable shareholder price over the long run. And it might necessarily be executing the very same play ebook that Chipotle used because it delivered its market-crushing positive factors.
Additionally, buying and selling at simply 1.5 instances trailing gross sales, Portillo’s inventory may be somewhat rather priced nowadays.
The massive query for shareholders, individually, is whether or not Portillo’s can lengthen past the Midwest and experience nationwide, or even world, attraction. Referring to that query, there’s encouraging information.
Lately, Portillo’s has opened 10 eating places in California, Arizona, and Florida, and those are doing neatly. However to begin 2023, the corporate opened its first Texas location. That one location is on tempo to do $17 million in gross sales this 12 months. Control expects quantity to taper off because the 12 months is going on. However this encouraging information level suggests Portillo’s can extend outdoor its core marketplace, giving it very promising long-term possible.